VICE PRESIDENT, GLOBAL STRATEGIC MARKETING, BIOSENSE WEBSTER (BWI)

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Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
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Discover a new possible! At Biosense Webster, Inc., a Johnson and Johnson company, we have one goal — to ensure those with cardiac arrhythmias can live the lives they want.
This means transforming the latest advancements in electrophysiology into a suite of tools that empowers physicians with a range of treatments for the best outcomes.
Quality products and approaches are achievable only through collaboration with the smartest minds in electrophysiology.
For more than 30 years, we’ve been the global market leader in the science and technology of cardiac arrhythmia treatment, working with thousands of electrophysiologists to identify and develop diagnostic and treatment tools.
And through onsite training, online courses, and our global education centers, we work together to set new standards every day.
Learn more about Biosense Webster at www.
iosensewebster.
om and follow us on LinkedIn.
As the Vice President, Global Strategic Marketing, Biosense Webster (BWI), we are looking for a leader who will collaborate across our US and OUS cross-functional organization through inspiring leadership that stimulates innovative marketing to identify and address global unmet needs.
Located in Irvine, CA, the Vice President will lead the development and execution of the marketing strategy for the BWI business worldwide to drive short and long-term growth.
This includes a keen focus on leading and coordinating critical process related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking and multi-channel marketing ensuring that marketing efforts align with the company's overall business objectives.
Key Objectives and Responsibilities · Develop and execute a comprehensive global marketing strategy that supports the company's business objectives and drives revenue growth.
· Lead a team of marketing professionals, providing guidance and direction to ensure that all marketing initiatives are aligned with the company's overall goals.
· Develop and manage marketing budgets, ensuring that all expenditures are within budget and aligned with the company's goals.
· Global portfolio planning for BWI, including development of 5-year strategic plan with inclusion of R&D innovation and strategic acquisitions.
· Drive the cross-functional and cross-organizational delivery of the strategy and global product portfolio marketing plans, including value propositions, positioning, and segmentation.
· Shape product development scenarios and drive optimal lifecycle management.
· Formulate pipeline recommendations and priorities while leading strategy and business plans including support to all business development related opportunities.
· Possess product and clinical application expertise to both develop direct reports and communicate effectively with physician customers.
· Understands and anticipates customer needs.
Ensures that appropriate customer input is gathered for new and existing products.
· Analyzes competitors and ensures competitive strategies are in place for new and existing products.
· Inspires a "market focused" culture through the creation of global and regional marketing plans.
· Ensures that value propositions are clear in both global and regional marketing plans for new and existing products.
· Provides leadership and vision for brands in development, and brings to bear opportunities with regional partners, customers, Johnson and Johnson brands, and alliances.
· Responsible for clinical claims development and evidence generation strategy for products in development and for existing products.
· Partner with broader commercial team globally to successfully deliver on business plans and execute global strategies in each region, driving global and regional alignment with focus on US/China/Japan/EMEA · Collaborate with Global Education, R&D, Program Management, Regional Marketing (US and OUS), Clinical and New Business Development for strategic plan formulation and execution.
· Collaborate with business intelligence group.
· Build strong customer relationships globally (e.
., KOLs) and ensure VOC is central to all global product decisions.
This includes both “traditional” customers, and new key digital opinion leaders, considered influencers on social media.
· Lead key opinion leadership engagement with customers and internal management, including symposiums, congresses, and in-house educational sessions.
· Oversight for scientific advisory board programming, medical education initiatives, and KOL relationship building.
· Develop and implement talent development strategies and programs that align with the organization’s goals and objectives and build strong talent bench within the global strategic marketing team.
· Collaborate with internal stakeholders to create career development plans and succession planning programs for high-potential employees.
Qualifications Qualifications.
· Bachelor’s degree in business administration, Marketing, Engineering, or related field required.
· 12+ years of relevant business experience in Global Marketing, General Management, Clinical research, or a related field · Demonstrated ability to operate in highly complex, hybrid and diversified markets.
· Strong understanding of clinical study requirements and experience with regulatory organizations globally.
· Effective management in a matrix organization and the talent to act as an organizational change agent and leader.
· Strong financial acumen.
· Excellent communication skills, both written and verbal, with the ability to communicate effectively with all levels of the organization.
· Strong analytical skills and the ability to use data to inform decision-making.
· Proven behaviors as a strong partner and team player, especially with functions including global education, R&D, commercial field leadership, regulatory affairs, clinical affairs, and operations/planning/manufacturing.
· Strong interpersonal skills and the ability to develop and maintain strong relationships with external partners.
· 30 percent travel domestic and international (including weekends) · Advanced degree (e.
., M.
.
.) · Experience leading strategic global organizations.
· Cardiovascular industry and clinical electrophysiology knowledge with proven ability to learn complex technology/clinical applications is preferred.
Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
Employees may be eligible to participate in Company employee benefit programs such as health insurance, savings plan, pension plan, disability plan, long-term incentive, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans.
Additional information can be found through the link below.
For additional general information on Company benefits, please go to.
- https://www.
areers.
nj.
om/employee-benefits