SENIOR MARKETING MANAGER, GLOBAL STRATEGY TRAUMA

DePuy Synthes, the Orthopaedics Company of Johnson & Johnson is recruiting for a Senior Marketing Manager, Global Growth Marketing – Trauma, located in West Chester, PA or Solothurn, CH.
DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, provides one of the most comprehensive orthopaedics portfolios in the world that helps heal and restore movement for the millions of patients we serve.
DePuy Synthes solutions, in specialties including joint reconstruction, trauma, craniomaxillofacial, spinal surgery and sports medicine, in addition to the VELYS™ Digital Surgery portfolio, are designed to advance patient care while delivering clinical and economic value to health care systems worldwide.
The position is responsible for our Deformity Correction and External Fixation business.
This includes building global strategy, developing innovation roadmaps, leading product development efforts, executing global launches, and managing portfolio lifecycles.
Responsibilities.
Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis.
Manage expenses within budget.
Increase company’s leadership position in trauma market.
Brand Strategy - Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management.
Product Launch – Contribute to the creation and execution of impactful worldwide product launches.
Specific responsibilities include the development of brand strategy, marketing materials for all key stakeholders (salesforce, surgeons, hospitals, patients, payers, etc.), price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc.
Lead coordination with Regional Marketing teams and other key stakeholders.
Customer Insights and Analytics - Partner with Business Insights to execute market research initiatives around customer needs and product validation.
Provide technical expertise to assist in their execution.
Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.) Market Insights and Analytics – Use primary and secondary data to analyze market, industry, and technology trends; identify relevant threats and opportunities and develop actionable competitor analysis and derive strategies Portfolio Planning & Product Development - Contribute to multigenerational portfolio plans aligned to company strategy.
Partner with R&D and Strategic Alliance counterparts to collaborate on product development programs.
Support the development of product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc.
Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches.
Business Development – Assist in identifying external partners to target for acquisition or strategic partnership to fill gaps in the portfolio or create competitive differentiation.
Develop business cases to gain internal support for proposed partnerships/acquisitions.
People Management - Position typically involves management of direct reports, and mentorship to junior members of the DePuy Synthes team.
The position involves extensive interaction with internal/ external partners requiring collaboration and management of the partner resources and development processes.
General Business Support - Develop strong relationships with surgeon customers and key targets.
Partner with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support.
Partner closely with Regional Marketing and Field Sales Teams to gather input on customer needs and ensure strong alignment with product and company strategy.
Be responsive in responding to requests from customers and sales consultants.
Work collaboratively with functional areas and Strategic Partners to ensure business issues are addressed.
Qualifications A minimum of a Bachelor’s Degree is required.
An MBA or advanced degree in related field is preferred.
A minimum of 5 years progressive business experience in Marketing, Medical Device Product Development, R&D, or Medical Device Sales is required.
A minimum of 2 years of experience in regulated environment is preferred.
Experience in developing or launching new products, services and programs is required.
Proven experience of strong communication skills, analytical skills and the ability to influence others are all required.
Excellent written and verbal communication and presentation skills are required.
The selected candidate must have the ability to work in a hands–on, fast paced, customer focused environment.
This position will be based in West Chester, PA or Solothurn, CH and require up to 30% domestic and/or international travel, including some weekends.
Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.